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Dec 10, 2018

The lorry and the ivy: the logistics of Christmas Eve

What if Santa and his reindeer created a logistics company to handle the Christmas Eve run?


Welcome to Holiday Operations for Happy Offspring and Hopeful Occasions - or HO HO HO. The aim of HO HO HO is to give Santa a bit of a break and let our highly trained elves do the work in their special lorries – fueled by Christmas spirit. How will it be done? Let’s crunch the numbers.....


Children in the world who celebrate Christmas on December 25th: 579,000,000 (Source: The Atlantic and population growth since publication, children under 14)


What are they getting?


Leading toys this Christmas:

LOL Big Surprise Doll (1.5kg) Nerf Nitro LongShot Smash(0.7kg) LEGO Harry Potter Great Hall Set (1.3kg)

(Source: The Metro)


HO HO HO needs to deliver:

How many lorries do we need?


One pallet holds 1,000 kg > One lorry holds around 44 pallets > but due to weight restrictions, we are limited to 26,000 KG per vehicle.


This means one lorry can hold...



HO HO HO’s Structure Santa’s Reindeer are now Operations Managers at our continental distribution centres:



(Percentages calculated using Pew Research Global Christianity report)

Where is Rudolph?


We’ve left our Operations Director at North Pole HQ to run our pallet tracking software and make sure the whole operation goes smoothly. We need to lighten the load a bit. We decided to place specialist satellite centres in the 6 countries with the highest percentage of the global population of children who celebrate Christmas.

United States - 65,427,000 gifts to deliver (11.3% of total gifts) We need to deliver 21,809,000 of each gift.



Mexico - 28,371,000 gifts to deliver (4.9% of total gifts) We need to deliver 9,457,000 of each gift.



North America: 11,580,000 gifts to deliver (2% of total gifts) We need to deliver 3,860,000 of each gift.



Brazil - 46,320,000 gifts to deliver (8% of total gifts) We need to deliver 15,440,000 of each gift.



South America: 61,374,000 gifts to deliver (10.6% of total gifts) We need to deliver 20,458,000 of each gift.



Russia - 27,792,000 gifts to deliver (4.8% of total gifts) We need to deliver 9,264,000 of each gift.



Philippines - 23,000,000 gifts to deliver (4% of total gifts) We need to deliver 7,666,000 of each gift.



Nigeria - 21,423,000 gifts to deliver (3.7% of total gifts) We need to deliver 7,141,000 of each gift.



Europe: 122,169,000 gifts to deliver (21.1% of total gifts) We need to deliver 40,723,000 of each gift.



Africa: 118,695,000 gifts to deliver (20.5% of total gifts) We need to deliver 39,565,000 of each gift.



Asia: 41,109,000 gifts to deliver (7.1% of total gifts) We need to deliver 13,703,000 of each gift.



Oceania: 11,580,000 gifts to deliver (2% of total gifts) We need to deliver 3,860,000 of each gift.



Nearly 70,000 trucks are needed to deliver toys to all the children in the world.


Luckily Santa has it covered this year, but if you need a reliable, quality freight solution please get in touch!


Sources:

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